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Merchants Bank Jumbo Mortgage Division Launch Collateral

MY ROLE

  • Lead Graphic Designer

DELIVERABLES

  • 2 Long-form Guides (50+ pages)

  • Promotional Flyers

  • Interactive Forms

THE TOOLKIT

  • Adobe InDesign

  • Adobe Photoshop

  • Interactive PDF Formats

The Goal

Create a highly functional, brand-compliant suite of digital and print marketing collateral—including marketing flyers, operational forms, and two comprehensive 50+ page documents—to support the operational launch of a new mortgage division entity.

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The Process: Mastering Large-Scale Documents

Navigating complex internal banking requirements and established corporate brand guidelines requires extreme layout discipline. I leveraged Adobe InDesign master pages and paragraph styles to build and manage strict layout consistency across two dense, 50+ page resource guides.

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Designing Functional Collateral

Beyond the long-form documents, the division launch required an array of standalone print and digital marketing flyers alongside interactive data-entry forms. The challenge was maintaining exact brand guide compliance while structuring entirely different document types. I established a clear visual hierarchy on the promotional flyers to grab the reader's attention, while carefully designing the interactive forms to prioritize seamless user data entry and readability.

The Outcome

I successfully delivered a scalable, production-ready asset ecosystem on a strict corporate timeline. This provided the new corporate entity within Merchants Bank with the operational documents and market-facing materials required for an organized, fully compliant, and professional division launch.

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